Build Your Website Traffic

Posted on by itstakings

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There are many ways to build traffic to a Website, listed are some of the most common ones used on eCommerce websites.

Search Engines

Search Engines deliver more targeted traffic to websites than any other method. They also are the most cost-effective marketing tools. They have the best conversion rates to achieve your desired goal of any other marketing or advertising method. Whether they are or not, the search engines are accepted by the surfer as being independent, credible, and being objective when referencing sources.

When a surfer uses a search engine, they are usually looking for a specific source, product, or service. Surfers use search engines because they already believe that they are the best tool to locate the answer to their request.

More than 90% of surfers use search engines as the basic means to look for solutions to searches on the Internet. Thus, they generate a great percentage of the traffic to specific websites.

Users are familiar with how to use search engines and they find them quick and easy to use. Based upon keywords, a user may find you in several locations on the results page. For all of the above reasons, search engines drive targeted traffic to websites high on the search engine results pages.

In fact, searching is the second-highest use of the Internet after email. Over half of all users use a search engine. As many as three-fourths of Internet marketers list search engine positioning and optimizing as an effective way to obtain traffic to a website.

https://www.youtube.com/watch?v=GJ7T5DmzFyQ

As a sales force, they are great as they list and create traffic to your site at any time of the day or night.

Search engines have the ability to promote and drive traffic to a site long after the initial search is over. They also have the highest returns on investment of any other advertising method due to their cost.

Every page of your website needs to be clearly legible to the leading indexes and search engines.

When you submit your website to the search engines, it may take from a day with Altavista to 8 weeks with Yahoo to be reviewed and ranked. The time may be related to the growth that the search engine is experiencing at that time. It’s also common to not be listed at all. This is why follow-up is crucial. You can then resubmit your site.

Search engines do not let you submit your page more than once per day.

Issues with submitting pages:

  • Submit each page? Many engines will not only index your main page but will look at links to your other pages and index them. They will follow two or more levels down the site. It may be necessary to submit each page individually to those engines.
  • If you create pages that link to your home page but are not linked back to in return, you will need to submit those pages individually or create a page with links to each of your doorway pages.
  • Make sure everything is ready. Be careful about submitting your pages prior to all of your pages being complete. Many spiders at search engines will not try again if they can not find your links to your home page or other linked pages.
  • If you submit too many pages at once- some search engines have been noted to start watching for submittals of too many pages at once. They may limit how many pages you can submit per day or week.
  • It is recommended that you always be cautious and submit only as many variations of a page as is absolutely necessary to achieve what you desire.

SEO Can Create A Better Website

Posted on by itstakings

Trying to figure out all of the best ways to improve your website and expand your online business can be a challenge. If you are not experienced with Marketing online, it can produce an additional list of challenges that you will need to meet when you want to help your website reach its goals online. One of the best ways to learn more about Marketing online can be to learn how to use SEO and how it can work for you. Many website owners usually try a lot of different Marketing plans before they find one that really works. The one that they usually find to be the most effective is SEO.

One of the benefits that you can find with SEO is that unlike a lot of other marketing methods, it is not expensive and you do not need to have a big Marketing budget for it to work for you. If you are willing to devote the time and energy that it takes to get started with using SEO, you can be on your way to reaching your goals online. If you are familiar with SEO but are not sure how you can use it to make your website better, here are a couple of ideas to help get you started.

First, take a good look at your website and see what areas you could improve on if you added in more content or articles. Once you identify the areas and pages that you see could use more content, you can start using SEO in relation to your business – more particularly, in your content.

Next, after you have created the list of keywords that you think are going to be the most descriptive of your products and you have an idea of the content that you want to use, you can then begin to test out your keywords to see how they are performing in the search engines and where you can expect to see your website show up in the listings of search results. There are tools online that you can find to help you choose the best keywords and to see how those keywords are doing with the search engines. If you find that some of the keywords you have chosen do not seem to be very effective, you may want to start choosing others or modify the keywords to make them more effective.

When using SEO in your web content, you want to make sure that you are only using content that is related to the products that you are selling on your website and that you choose the right kind of content that is going to be informative to your customers and give them some helpful information when they go to your website. You can use the keywords in the titles of the articles or other content that you are using, and you can also use the keywords in the ads and links that you are going to be posting on search engines. Using the same keywords throughout your ads, links, and content that you have on your website are all great ways to help improve your search engine rankings.

Not only can SEO help you get better search engine rankings, but it can also help you reach more of the people that you are trying to target. When you create new ads to post online, you can use the SEO keywords to help target the audiences that you need to reach by trying to use the best keywords that people are most likely going to be searching for that are interested in your products. This also creates a better way for you to reach the customers that want to see what you have on your website and be able to easily find it, simply by following the link in the ad you have posted. If you really want this to be effective for you, you should try to find the best places to place your ads online that are going to be seen by the groups of people that you are targeting.

Tips For New Website Builders

Posted on by itstakings

Do you have a website in mind that you want to build that is going to set the world on fire (not to mention your bank account)? Prior to building it, there are a few important things to take into consideration that will help get your site listed on page one of some of the popular search engines.

By following these SEO tips for you, you will be giving yourself a much better chance and put you much closer than 75% of the other websites that are simply put up on the internet without any planning at all. So, before you create your site, plan it out.

Here are a few SEO tips for you to gain superiority over a lot of the others

SEO Tip #1. Finding a niche by doing keyword research and narrowing down your main, broad keyword to one that is more targeted and more relevant to what your site will be about. Here’s an example: If your main subject and the broad keyword is basket weaving, for instance, that’s a very broad keyword with a lot of search results and is very competitive. However, if you were to choose something like “basket weaving instructions” or “learning basic basket weaving” this will cut the competition down dramatically and it also contains the main keyword “basket weaving”.

SEO Tip #2. Once you settle on a specific keyword phrase, choose a domain name using those specific keywords. As in our example above, you could choose learning-basic-basket-weaving.com. Finding the right keyword and selecting a domain name shouldn’t be done too quickly. Taking your time here will make a huge difference in the long run.

SEO Tip #3. Once you’ve chosen a broad keyword, go to the Google Keyword Research Tool and type it in there to get keyword suggestions that are less competitive. Make sure that the keyword phrase you select has over 100 searches a month. Next, take the keyword phrase that you’ve selected and type it into a Google search with quotation marks to see how competitive it is. The results should be under 10,000. If they are higher, then go back to the keyword research tool and try another phrase. This type of research is very time-consuming, typing in hundreds of keywords just to see what the results are. Another viable alternative is to get a good keyword tool that will automate the process and get your statistics for you almost instantly.

SEO Tip #4. Now that you have your site built with your keyword domain, its time to optimize it with a title, description, and keywords. adding your title is very easy and should contain your main keyword in it and be short. The meta description should also contain your main keyword once or twice and be a short description of the site itself. The meta keywords should, of course, contain your main keyword plus other closely related keywords that you found using the Google Keyword Research Tool.

SEO Tip #5. In the body text of your site, use your main keyword phrase near the top of the text on the page and near the end of the page a few times. The rule of thumb here is to not overuse it but to only have it be between 3% and 5% of the total text on the front page of your website. This will give your page visitor a good first impression and make the search engine spiders happy too.

How to Hire a Professional Website Designer

Posted on by itstakings

A top-notch internet site attracts capability clients in-and maintains them there. Even aleven though the upward thrust of social media has completely converted the advertising landscape, Facebook and Twitter can not atone for the shortage of a first-rate internet site. Your internet site is the face of your commercial enterprise-the primary influence capability clients collect approximately your company. A poorly designed internet site conveys low-first-rate merchandise or services, so do not reduce corners with the aid of using designing a internet site your self in case you do not have the skills. Hiring a expert internet site clothier to enhance your company’s image (and backside line) is a clever funding.

When deciding on a expert internet site clothier, take the subsequent into consideration:

Hiring Someone Local

There are masses of start-up net layout businesses round the arena from which to select, however hiring a neighborhood clothier gives numerous advantages.

Good neighborhood designers provide dependable, short responses to a customer’s questions. Prompt verbal exchange is extraordinarily key to the advent of a incredible internet site.

And due to the fact they’re withinside the area, neighborhood designers can forge relationships with their customers past emailing and get in touch with calls. This builds a stage of agree with among clothier and customer that can not effortlessly be replicated with the aid of using a clothier and customer hundreds of miles apart. A neighborhood clothier is much more likely to care approximately the fulfillment of a customer’s commercial enterprise and could provide higher internet site aid to similarly a customer’s progress.

Local designers should maintain themselves responsible to customers that allows you to live in commercial enterprise. It’s clean to discover if a neighborhood clothier is credible; much less so for an foreign places clothier.

Finally, designers have greater manipulate over your webweb page due to the fact they recognize Boise. They recognize Idaho. They’ll be a great deal greater powerful at designing a internet site with neighborhood demographics and your customer base in thoughts than a clothier out of country or foreign places will.

Check the Designer’s Portfolio

You do not want to randomly select a internet site clothier while all top designers have their quality paintings on display.

Make certain that they have got an internet portfolio. Not having one is motive for alarm-both a clothier has little revel in or does not want to reveal off the paintings she or he has done.

Look thru every of the designs and notice the clothier’s range, preferences, and versatility. This manner you may photograph how your commercial enterprise is probably portrayed on an internet web page.

Visit the websites-appears are not the whole thing on the subject of net layout. Get a sense for the interface and the way the net pages go with the drift from one to the other. These are critical to consumer revel in-clients that can not determine out a way to navigate an internet web page will quick surrender earlier than accomplishing the supposed web page.

https://www.youtube.com/watch?v=KkehLaR4H7s

Call the corporations and ask how commercial enterprise goes because the internet site went live. They’ll inform you if they may be glad with the go back on their funding primarily based totally at the metrics of the internet site’s performance.

What framework does a clothier use for websites?

There are some of specific frameworks that designers implement-study with a purpose to quality healthy your needs.

Do they use a content material control system (CMS)? A CMS permits publishing, editing, and editing content material thru a primary administrative tool. This enables collaboration and improves verbal exchange among customers, permits information sharing and storage, and simplifies record writing.

Can customers control the web page with out expertise code? This permits customers to take part withinside the improvement and control of the internet site and facilitates them form their imaginative and prescient for his or her commercial enterprise. As lengthy because the CMS isn’t always too technically hard to understand, customers advantage pride from gambling a function withinside the layout in their internet site.

Does the clothier offer training? Web layout and code are rarely intuitive to the lay person, however an awesome clothier will introduce a customer to the fundamentals of CMS so the he or she will be able to independently control their internet site.

Mobile App Or Mobile Website

Posted on by itstakings

Mobile devices are quickly gaining in popularity and becoming one of the top platforms for viewing and interacting with websites. They are no doubt a huge consideration to website owners and businesses developing an online web strategy. Questions we often hear from clients are “Do I need a different version of my website for mobile viewing?” and “Do I need to consider building a mobile app?”

Mobile Websites

As a general rule, we believe businesses that are deploying a content-based marketing strategy should focus on their website and, if necessary, slightly adapt their existing website design for mobile usage. Standards-based websites designed with a mobile audience in mind will display and work successfully on most mobile devices with the latest browsers. More often than not, businesses who want to market their products and services online will choose to maintain one website for both mobile and desktop usage. In some cases, we consider delivering a slightly modified website layout using CSS or we develop a scaled down mobile version of a website that has been edited exclusively for the mobile user.

Mobile Apps

Mobile apps, on the other hand, are platform specific – meaning they are built and designed to run on one device and one device only. Apps are typically used if you want to literally “deliver” a product or service via the internet. In the app marketplace, consumers purchase and pay for apps that will perform specific tasks. Generally, apps are not designed simply for marketing. They are designed for delivery and are required if your program requires the use of device-specific hardware such as the camera or microphone.

A well-made app can provide a superior mobile user experience but they are very expensive to develop and maintain. And, they are platform-specific. For example, if want your app to run on the iPhone, Blackberry and Android, you will need to develop 3 different programs. So unless you are ready to keep up with ever changing mobile environments and their supporting development languages, it is just simply easier to maintain your website and optimize it for a mobile experience.

Bottom Line

If you are marketing your product or service and hoping to bring in prospective clients, you will not find them lurking in an app store. But you will find them online searching and interacting with websites and social media. Brand new clients who do not already know about you definitely use the web and websites to find services and products they need. So, if marketing or serving expertise-based content is your primary goal, websites are the way to go.

E-Commerce Websites

Posted on by itstakings

If your business is selling products, you need shopping cart software! E-Commerce websites provide you with a platform for selling.

There are literally hundreds of websites available to make your own e-store such as Big Commerce, ekmPowershop, Magenta,CubeCart

Most paid websites provide the hosting for the site, therefore problems are handled by the same people, giving you peace of mind!

The challenge!

Finding the right solution for your business demands!

All E-Commerce websites should provide at least the basics, Customer care, Inventory management, Marketing and Promotion.

We need to consider a few basic questions about what we want and how the E-Commerce Site can provide the solution to run our business.

  • Is the store easy to maintain?
  • Does it have features that you will never need?

Will you be paying a premium for unwanted content?

Does it provide statistic evaluation of purchase trends which can be used to boost sales!

Good Technical Support?

  • These points should be considered when implementing your own Website Design
  • Performance and usability, the site should load quickly, be user friendly with good quality images, readable text and easily navigated.
  • The website design should be implemented with the target audience in mind.
  • Shopping Experience, high quality images, text which gives an informative product description, including the basics like dimensions, number of items in a pack.
  • Product Organisation, products should be categorised and sub categorided for ease of navigation
  • Result filtering is a good option such as by price, customer ratings, other peoples opinions can give buyers extra confidence in purchasing

Shopping cart should be secure, easy to use and have a variety of payment options

Transaction Process should be customer friendly and informative

Customer Service should be excellent from providing invoice and tracking information to dealing with queries promptly and effectively.

Remembering the old addage – The Customer is Always Right!

Evaluate customer service from E-Commerce websites to determine if its user friendly!

Happy customers come back!

Is the shopping experience for customers pleasant?
Is the website simple to navigate?
Specific product search is quick and easy to use?

Is the checkout procedure fast and simple? Giving a variety of payment options

Is the Customer service good, email updates, tracked shipping information, queries answered promptly

A few simple questions which can help determine if you have a decent website on which to present your E-Store to the World

WordPress Ecommerce Website All You Need To Know

Posted on by itstakings

WordPress eCommerce based website can be done very easily so you do not need to be worried about a bit. There are lot of themes and plugins available to develop eCommerce website. I will discuss every details to give you proper idea about WordPress eCommerce website.

  1. What is eCommerce website
  2. Why eCommerce Website
  3. eCommerce Website Builder
  4. Best eCommerce tools in WordPress
  5. Best WordPress eCommerce themes
  6. Best WordPress eCommerce plugins

What is Ecommerce Website

Ecommerce website means where you can buy your products or services electronically on website as a buyer. As a seller, you can sell your products or services by websites. If you are selling something then you can create an eCommerce website to sell your products. If you want to buy something like laptop then you can buy it from a website and that website is called eCommerce website. You also can sell digital products like antivirus, software’s, themes, plugins etc.
Requirements:

  1. Quality Product
  2. Website
  3. Payment gateway like PayPal
  4. Delivery gateway like DHL etc.
  5. Manpower to manage this system
    These are the first priority ideas for eCommerce business.
    Example: Apple, walmart, Microsoft etc.

Why Ecommerce Website

In this high technological world, everyone wants to save their times, energy and money. If you want to buy a laptop then you have to go to a shop. Then you have to pay for that laptop and then you can bring it to your home. But if there any chances to buy that laptop over internet which saves your time, saves some bucks and they will bring your laptop to you at their own risk then why do not you go for that.

To increase your product selling and market value and also brand value, you definitely go for eCommerce website.

Its easy to design and develop an eCommerce website through WordPress. So, you can develop WordPress eCommerce website easily which will increase your productivity.

Ecommerce Website Builder

Ecommerce website builder can help you build your eCommerce website easily with built-in features which is important for eCommerce .But if you go for developing it then it will be painful. For example: shopping cart, the platform, product management, cost managements etc. comes first. Ecommerce website builder can help you build your eCommerce selling with their site builder. Some eCommerce website builders list are below:

  1. Shopify
  2. Bigcommerce
  3. Squarespace Commerce
  4. Weebly Commerce
  5. Volusion.com
  6. Web.com
  7. Wix.com etc.

Ecommerce Website Design

Numerous platform or CMS have some amazing and some common features for eCommerce website design. Shopify, bigcommerce and compared to them have software to build sites with extra features with exciting easy interface. But WordPress is very smart, free, reliable, easy. Using WordPress will reduce your cost. WordPress has well developed interface and widely used. You can get tremendous support by themes and plugins and many more extraordinary features contained.

WordPress eCommerce website is going to get five star because its easy to develop, almost free of all features. Compared to other eCommerce platform, WordPress is highly recommended. Megento or Joomla, Shopify and related websites are hard to develop and paid respectively. Shopify and others will give you subdomain but WordPress will give you full access for your own domain.

If you hire a developer to develop your eCommerce website using megento or Joomla then their charge will be high. But if you hire a developer for WordPress eCommerce website then the charge will be less.

Best WordPress Ecommerce Website Tools

  • WordPress itself is free to use.
  • Two most famous tools to develop your eCommerce website is WooCommerce and easy digital download plugin.
  • Many free and premium themes are available. Lots of framework for premium themes with well customized admin area and many unbelievable features to make it easy. Example: Themeforest, Themify, Genesis etc.
  • Many free and premium plugins are available. Well-developed and famous plugins are available. Both for free and paid to make your site secure and user friendly.
  • Many tools available for secure payment on your site, which is premium version.
  • Open source shopping cart are available.
  • Many plugins available to manage your cost details and calculation that will help you understand your business and sales very well.
  • You can use different currency to specific country.
  • Your sales and earnings will be in graph, which will help you understand the market value.
  • Discount code system available, which will gather more buyers for your business.
  • An awesome feature that will send you text when someone buy your product.
  • You can track your sales and earning from your both android and iOS devices.
  • Payment gateway like PayPal, Payza and credit and debit card payments plugins are available.

Best WordPress eCommerce Themes

Some lists of best WordPress eCommerce themes are:

Themify Framework –
a. FlatShop,
b. PinShop,
c. Shopo,
d. MinShop,
e. ShopDoc.